Over the weekend, Vice President Mike Pence urged Americans to wear masks to limit the spread of COVID-19, as public health experts have been advising for weeks. Also speaking up on the issue in recent days is the National Association of Manufacturers, which launched a campaign linking mask-wearing to jobs and economic recovery.

In a public service announcement, NAM notes that the number of coronavirus-related deaths in the U.S. so far—nearly 126,000—exceeds a sold-out crowd at a large sports stadium, adding, “Before American COVID-19 deaths exceed two sold-out stadiums, let’s act.”

“There are no excuses left. While we have learned more and more about this deadly virus, the guidance from our nation’s healthcare experts has evolved,” NAM President and CEO Jay Timmons said in a news release. “Today, we know that the best and most certain way to stop the spread is for everyone to wear a facial covering. It isn’t fun. It isn’t pleasant. But through shared responsibility, we can get this pandemic under control and save small businesses and jobs.”